Amazon is testing a new Prime perk that offers unlimited grocery deliveries for $9.99 per month.
As CNBC reports, the add-on provides grocery delivery from Whole Foods or Amazon Fresh on any order over $35. It’s currently being tested in Denver, Sacramento, and Columbus, Ohio, and also includes the option for unlimited 30-minute pickup on any size order.
Prime members currently get free delivery on Amazon Fresh deliveries, but only if they spend $100 (it was briefly as high as $150); any less than that and you pay a delivery fee between $6.95 and $9.95. Whole Foods deliveries include a $9.95 delivery fee no matter what you spend, even for Prime members.
So if you’re a frequent Amazon Fresh or Whole Foods shopper already wracking up more than $9.99 in delivery fees per month, this Prime option might be worth it. But it comes on top of the $139-per-year cost of Amazon Prime, much like Amazon Music Unlimited or Kindle Unlimited.
Non-Prime members can get Amazon Fresh delivery as of November, but there’s a delivery fee.
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Amazon has invested big bucks into its grocery business, buying Whole Foods in 2017 for $13.7 billion. It’s abandoned some of its brick-and-mortar stores this year in an effort to cut costs, but said last month that it’s “continuing to invest in growing our grocery stores business, which spans Amazon Fresh, Whole Foods Market, Amazon Go, and third-party partnerships.”
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