Sony has some kind of camera/lens production issue that will delay the shipment start of many products – sonyalpharumors

Something I suspected was going on since last autumn has now been confirmed: Sony has some kind of camera/lens production delay that will delay the shipment of many products by around 2 months!

Here are a couple of examples:

• The Sony A9III and the 300mm GM were announced in November but only started to ship out this February (3 months after)
• last week announced the new 24-50mm G that will only ship in late May (again 3 months after)
• The rumored 16-25mm G lens should have been announced last week too but has been delayed. And once it will be announced you can expect to see it shipping only a couple of months after.

I have been told this delay also will affect the launch of future products:

• The ZV-E10II will ship later than expected. previously I told you it would be in Stock before summer…but now it’s going to be mid summer.
• The same for the 85GM II which will now NOT be in Stock by June as reported earlier

I have yet no info on the reason behind this production bottleneck. If you have some info please share it using this anonymous contact box or send me an email at sonyalpharumors@gmail.com.

I know Sony is reading this so I will share one more opinion about this. You should two things in future:

1. Open preorders the very same moment of the product announcement! You are missing out the hype if you open reorders the day after.
2. You should ship a product days after the announcement like Fuji did with the X100VI.