Fujifilm US cancels suspicious X100VI Limited Edition orders. How to order the camera (Updated): Digital Photography Review

Image: Fujifilm

Updated March 25, 2024

When Fujifilm announced its new X100VI rangefinder-style camera at a press event in Japan last month, it teased a special version of the camera: the X100VI Limited Edition. That edition, limited to 1934 numbers units worldwide, went on sale recently in the US, UK and Australia.

The US was allocated 300 units and sold out quickly, however, it seems not everything was on the up and up and Fujifilm has canceled several orders.

“Our team intercepted a large number of suspicious X100VI Limited Edition orders,” Fujifilm US shared in an Instagram post on March 25. “The suspicious orders identified will be canceled.”

The canceled orders mean that some X100VI Limited Edition cameras will be available for sale again. Fujifilm US plans to set up a raffle system that they say “will help ensure that people have an equitable chance to purchase.”

It is unclear how many of the 300 allocated US units are subject to the cancelation and will be part of the raffle. Fujifilm also hasn’t shared details on how the raffle will work or when it will start. For now, they’ve asked interested buyers to “stay tuned” for details on how and when to enter.

“Our teams are still manually verifying orders,” Fujifilm US said in response to our initial questions about how many orders were affected and clarification on what they found suspicious. “As previously stated, the suspicious orders will be cancelled as they are confirmed. We are looking forward to getting the remaining X100VI Limited Edition cameras into fans hands via a raffle system.”

This is a developing story and we’ll continue to share updates as they become available.

Fujifilm posted this message on March 25, 2024, indicating they have canceled suspicious orders and are switching to a raffle system. Image: Fujifilm/Instagram

What happened with the first wave of sales?

From March 21-23, Fujifilm US sold 100 cameras daily on its online store on a first-come, first-served basis. Some buyers were able to get through, while others reported site outages and issues with payment. Several of our own readers shared that even if they managed to get a camera into a cart, it was sold out by the time they entered shipping information. It seems that getting an order placed took a fair bit of luck and some perseverance. On March 25, Fujifilm canceled suspicious orders and announced a raffle to allocate who can buy one.

Meanwhile, in the UK, Fujifilm UK revised its plan to distribute 110 units by asking prospective buyers to register for the Fujifilm X mailing list. A link to join a ballot was sent out on March 25, making it easier for photographers outside London to apply.

Australia has already sold out of its allotment of 75 units and several Australian eBay listings have already shown up.

Here’s a rundown of where to order the X100VI Limited Edition in different countries:

• US: Fujifilm online store (300 cameras were sold March 21-23 on a first come, first served basis. On March 25, Fujifilm announced several orders had been canceled as “suspicious” and a raffle is forthcoming, which will allow buyers another chance to snag one.)
• UK: Ballot of applicants via Fujifilm X email list (110 cameras were made available on March 25 to buyers selected from a Fujifilm mailing list, window closed)
• Australia: Fujifilm House of Photography (75 cameras based on a random draw, window closed)

Have information on where to order the X100VI in other markets? Let us know in the comments, or send us a message, and we’ll add it to the list.

What is the X100VI Limited Edition?

The X100VI Limited Edition will have a production run of just 1,934 cameras worldwide, a nod to the company’s founding in 1934. Limited Edition cameras are available in silver and have Fujifilm’s original logo engraved on the top plate and matching lens cap. Each camera will be individually numbered from 0001 to 1934, with numbers engraved on the camera’s hot shoe. The camera will also include a titanium shutter button, a soft-release shutter button accessory, a special strap, and Fujifilm history cards.

At the camera’s launch event, Fujifilm indicated that the Limited Edition would have an MSRP of $2,000, a $400 premium over the standard model’s list price of $1,600. However, considering the cult following recent models of the X100 series have developed, we’ll likely see prices go higher on the resale market. Although one hopeful eBay seller famously listed a Limited Edition model at an eye-watering $18,000, a search of sold items on eBay shows that at least a couple of Limited Edition cameras have sold for prices over $4,000.

Even the standard edition X100VI can be hard to come by right now, but unlike the Limited Edition, it’s available to order today.