As Android TV diminishes in prominence, Google TV is expanding its presence on various form factors, including an upcoming series of projector products from Xgimi and MediaTek.
Unveiled at CES 2024 alongside the new Horizon Max and “Aladdin” projectors, Xgimi has announced a new collaboration with Google and MediaTek. This partnership aims to introduce a “range” of new devices over the course of this year.
Until now, Xgimi has exclusively provided projectors with the Android TV experience. Therefore, the shift to adopting Google TV is noteworthy, particularly considering that only a few projectors currently feature this newer experience. The first such projector came into existence about a year ago, the Leica Cine 1.
The Xgimi Horizon Max and Aladdin will be the brand’s initial projectors powered by Google TV.
MediaTek’s Adaptation of Google TV 
The collaboration with MediaTek also holds promise, as MediaTek also focuses on delivering premium experiences. For instance, Sony Bravia TVs run on MediaTek chips. Currently, Xgimi employs chips from Amlogic in many of its devices, which is consistent with numerous other Android TV OS devices, although the specific chip can vary across devices.
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In an announcement, Xgimi elaborated:
Looking ahead to 2024, MediaTek, in collaboration with Google TV and Xgimi, is set to unveil a range of intelligent projection solutions. The strategic alliance aims to propel a more diverse and immersive home entertainment experience, making a significant milestone in the evolution of smart projection technology and the companies at the forefront of projector innovation.
What Really is Google TV? 
Google TV is your all-in-one streaming hub, uniting your favorite apps like Netflix, Disney+, and YouTube in one place. No more bouncing between interfaces! Discover new shows and movies through personalized recommendations, and even buy or rent on the go. Use your voice to control it all, from dimming the lights to finding the perfect rom-com. Plus, the Google TV mobile app lets you manage your watchlist and cast to your TV, making it the ultimate streaming sidekick.
